Corporate headshots in Geelong and Melbourne

Recently I posted about the personal rapport of portrait photography ('Two sides to portrait photography in Geelong').

After a corporate photography shoot for another client last week, it occurred that just as oils ain't oils, alternative corporate headshots can serve differing purposes. 

An increasing number of discerning organisations are selectively choosing the direction of their corporate headshots in Geelong and Melbourne, to best match their brand or their collective organisational personality. Unless you have the displeasure of lining up for a state-sponsored mugshot, then chances are you want some buy-in on the way your most precious asset will look at the other end of a lens. 

As companies engage more intuitively with prospective clients in a competitive market, the opportunity to convey the unique characteristics and work environs of their staff is taking more, if not equal precedence, to the traditional ‘proof of identity’ corporate headshot. 

Not every corporate headshot need be studio white.  For that matter not every corporate headshot photographer in Geelong is rushing out to a field for soft ambient light and a rustic meets pinstripe appearance – horses for courses. 

So here’s a brief look at the available alternative styles of corporate headshot photography in Geelong and Melbourne. 

The studio lit, white backdrop portrait is a classic, admired by the professional services for its sharp, business-like appearance. Multi-nationals, large telcos or financial services companies are more likely to opt for this look than a medium-sized advertising agency, largely because of who they deal with (government representatives, international business partners, shareholders) and the austere nature of their trade.  The studio white corporate headshot means business and photographed effectively swiftly conveys a stable, trust-worthy demeanour, regardless of attire or crop. 

Corporate headshots photographed with an alternative, softer background can immediately communicate an approachable and warm personality. As a corporate photographer in Geelong and Melbourne I often find that a staff member’s default personality is more readily displayed because of the less formal surrounds this set-up requires in comparison with studio photography (minus an assistant, portable studio lighting or reflectors). Here, the photographer and subject can move together and adapt poses to comfortably suit alternative landscapes and lighting scenarios. 

A third corporate headshot photography alternative is the environmental portrait. I like to employ this style when an organisation or subject is connected to a unique or fascinating workplace and where the visual re-telling of their personality is enhanced by inclusion of that space. 

In this example, a portrait of a head chef simply wouldn’t carry the same relevant workplace intimacy if it were photographed in a studio, or using a natural backdrop. Here, the subject looks at home, and conveys a commanding sense of aptitude in an environment he knows intimately. 

Incidentally, a reversal of this tactic can sometimes have a powerful, effective influence on the viewer’s impression of the subject’s characteristics (photographing a subject outside the environment where we would reasonably expect them to operate).

Since your organisation is likely investing considerable time and capital to reach potential clients, think about what style of corporate headshot best reinforces your brand and company personality.